Brahmastra is set to hit US theaters on September 9. In India, the Ranbir Kapoor and Alia Bhatt-starrer will release in Hindi, Tamil, Telugu, Malayalam and Kannada.
While Indian fans are still wondering why Alia Bhatt and Ranbir Kapoor have not been roped in as the face of the marketing campaign for Brahmastra, it seems Hollywood is leaving no stone unturned to promote the film. While both Ranbir and director Ayan Mukerji have been interviewed by Hollywood's 'Trade Magazine', the film's US distributor-Disney-owned 20th Century Studios shared the film's trailer on social media including YouTube on Monday.
Although the trailer didn't feature new footage from the film, it certainly came with a new synopsis. The synopsis reads, "The Brahmastra - Trilogy, is a 3-part film franchise and marks the beginning of India's first original universe, The Astraverse." “It is a new original cinematic universe inspired by deeply rooted stories and tales of Indian history, but set in the modern world, with an epic tale of fantasy, adventure, good versus evil, love and hope; All were told using state-of-the-art technology and never-before-seen visual glasses.
Brahmastra: Part One, is the story of Shiva (Ranbir Kapoor) - a young man and our protagonist, who is on the verge of an epic love affair, named... Esha (Alia Bhatt). But their world is turned upside down, as Shiva learns that he has a mysterious connection to the Brahmastra... and there is a great power within him that he has yet to understand - the power of fire. In this film, we experience the adventures of Shiva as he travels into the world of weapons and, in turn, discovers his destiny as the divine hero of the universe. ,
It was revealed at CinemaCon in April that Disney had Brahmastra on its global slate for 2022. Brahmastra is produced by Fox Star Studios, Dharma Productions, Prime Focus and Starlight Pictures, and will be released in Indian cinemas in Hindi, Tamil, Telugu. Malayalam and Kannada on 9 September. It has been a particularly remarkable year for Indian cinema abroad, with Indian fans in the US flooding the trailer's comment section, and feeling quite proud of the Ayan Mukerji-directed film.
“The concept of this film brings a new dimension to Indian cinema. If this works, more projects will emerge that will appreciate the rich mythological and cultural realms of the Indian subcontinent. This needs to be supported,” wrote a fan. “First Bollywood film in years that I am really looking forward to seeing. No big hopes and no disappointments, I will watch it with a clear mind, let's see how it goes and I don't want it to be boycotted,” commented another fan.
Touted as one of the most expensive Bollywood films ever made, Brahmastra is a CGI-heavy fantasy film that has been in the making for nearly a decade. The film will come at a particularly difficult time not only for Bollywood films, but also for Ranbir, whose last release - the period drama Shamshera - crashed and burned down at the box office. It was his first film in four years. In recent days, he has also been attracting criticism online for his old comments perceived as sexist.
Alia, on the other hand, has got success in 2022. She starred in Gangubai Kathiawadi, one of the few box office hits Bollywood produced this year, and was followed by the Netflix release Darlings. She has made her appearances not only in Hollywood – she will co-star with Gal Gadot in the upcoming Heart of Stone – but also in Europe, having premiered Gangubai at the Berlin Film Festival.